Web Design

WSTER

CLIENT NAME

wsTer

SERVICE

Web Design

INDUSTRY

IT Solutions & Technology

PUBLISHED ON

October 9, 2021

Wster Souzou is a Japanese company focused on IT solutions and business consulting. It’s a fast paced agency, and they were looking to match their offline brand online. Wster was expanding their services and wanted to have a consistent look and feel when their clients look them up online. There was a clear need for them to portray their new offerings, approach, and overall brand online.

To understand their objectives, as they were in a major transitioning phase that could make or break their growth, we needed to understand the ins and outs of the operation. We've focused on the entire flow of their customer experience and became temporary partners in their business operation. In a sense, we needed to be experts in their services to fully understand how they will be portrayed online and communicate what they do to their visitors.

While developing their new online strategy, we kept in mind the second order consequences of our decisions. We knew that their growth won't stop at a new website and there will be a need for more online real estate that will accompany them. Based on this idea, we've developed areas in the website "Only visible in the backend" that will be used according to their growth plan so they won't need to spend time planning that portion and just move to execution.

Their website became their backbone tool when reaching out to new clients and prospects. It helped them facilitate sales and cut out pre-qualification sessions time that is now spent on other areas of the business. With their new 24/7 salesperson, they have been able to focus on improving their service offering while still being able to increase their outreach rate at the same time.

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