Web Design

Salon Beldad

CLIENT NAME

Salon Beldad

SERVICE

Web Design

INDUSTRY

Hospitality

PUBLISHED ON

June 1, 2021

Salon Beldad is a beauty center helping people relax. They offer posture correction and whole body relaxation massage. Salon Beldad came to us looking for a website that displays the feeling that their clients when they use their services. So we knew we needed to conduct a brand strategy run that will help us understand better the overall customer experience they convey to their existing customers.

Salon Beldad’s target customers are not those just looking to relax after a stressful work week, but women who are looking to walk with the confidence of a model walking down a runway. So aside from the relaxing, stress-free feeling the website had to convey, we needed to target this specific target customer who they wanted to work with as they have their experience in this field.

After researching the approach needed and the information that will be presented on the website to drive more high quality leads, we focused all of our design, copy and service explanation to suit the women who are looking to walk like a model. All of this while conveying the feeling that they will experience once they book a session.

The final version of the website has attracted the customers Beldad wanted. The copy and the information layout on the website made the decision easier for the women who are looking to experience how runway models prepare for their shows.

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