Web Design

Arakane Futon

CLIENT NAME

Arakane Futon

SERVICE

Web Design

INDUSTRY

Furniture

PUBLISHED ON

May 1, 2021

Arakane Futon is a Japanese company that focuses on creating Futons “Japanese Mattress” from recycled materials. They wanted to revamp their website in order to target parents with newborns and to make use of their website to portray a part of their 100 year old heritage. We needed to narrow down our focus on these two major points that we knew will drive sales for them.

It’s more than just a futon manufacturer

Arakane Futon is a legendary company in Beppu. It’s known for its heritage in the city of Beppu. Additionally, they are known to use traditional techniques in producing their futons which was a talking point between their customers. We had to capture both, the quality of their futons and their heritage in a simple easy to digest website.

Less is more

After conducting the brand strategy, which helped us ddesign heir logo, we didn’t want to overcomplicate the website with information. We have gone over their process as if you are explaining it to someone who has no idea what a futon is. Additionally, we captured their heritage on the home page that will help build the trust needed for customers to take action.

A brand that is as comfortable to work with as their futons

Coming to a brand personality that is similar to a relaxed, calm person. Integrating simple animation that captures well the calm personality of Arakane Futon. Additionally, knowing that they want to target parents with newborns, we focused on being crystal clear about it from the start to drive visitors' perception that their futons are perfect for kids and newborns since it’s made from 100% natural material - cotton.

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